Grown on our family farm, where Merino sheep graze and fresh blooms blossom.
Our story
Every day deserves a little joy, and for me, that joy is found in flowers. On our family farm in South West Victoria, where Merino sheep graze and the seasons shape our days, we grow vibrant dahlias and specialty cut flowers with care for the land and in line with the seasons.
I’m a mum to two little girls, three dogs, and rows of flowers that fill our lives with colour and meaning. My love for blooms began with my godmother, who introduced me to dahlias and created the breathtaking flowers for my wedding. That moment sparked something bigger than a hobby. It became a purpose: to grow not just for myself, but for anyone who needs a reason to smile, pause, or celebrate.
The name Bloom Days speaks to that simple joy of treating yourself to something beautiful, not waiting for a special occasion, and letting blooms simply brighten the everyday. Whether you’re picking up a bunch for your kitchen table, filling buckets for a big event, or planting dahlia tubers in your own garden, we’re here to help you create more bloom-filled days.
We grow with care, seasonally, sustainably, and with a whole lot of heart. Join us in celebrating nature’s rhythms and the magic of a good bunch of blooms.
Let’s grow something beautiful together.
Our beautiful blooms are just like an extension of our family. Each plant and stem are lovingly nurtured and cared for.
Our blooms
Our flowers are grown with the same care we give to our family, lovingly, thoughtfully, and with deep respect for the land. From seed, corm and tuber, to bloom, every stem is nurtured right here on our South West Victorian farm.
We hand-pick each flower at its peak, taking pride in every stem and bunch we send out.
From bright seasonal blooms to our beloved dahlias, we grow for:
quality, freshness, and the simple joy that blooms bring.
Colour and texture are part of the Bloom Days criteria and DNA. We choose varieties for their vibrancy, form, and movement, curating blooms that feel expressive, natural, and full of life. Whether you're drawn to soft, romantic hues or bright, joy-filled pops of colour, our collection has been carefully grown to reflect the full spectrum of beauty.
Sustainability is at the heart of what we do. We grow using minimal chemicals and farming in tune with the seasons. It’s slower, more intentional work—but it means every bunch from Bloom Days is grown with integrity, care, and a whole lot of love.
“Georgie provided the most stunning dahlias for my daughter’s engagement party back in March, they truly exceeded all expectations. The variety of colours was extraordinary, unlike anything I’ve seen before and the quality was exceptional.
The stems remained upright and vibrant for days. So many of our guest commented on the beauty and warmth the flowers brought to the room, they truly tied the whole event together.
Georgie has an incredible eye and talent for growing flowers, and I’ll definitely be coming back to her for our next celebration.”
Susie Southerland - puchased 5 bloom buckets
